How to Make Money Blogging

One of the most common questions of the internet today is how to make money blogging. The unfortunate thing about this phenomenon is that there is so much disinformation floating around. The fact of the matter is that most of the blogs that you read do not make very much money. Some reasons for this include the fact that many interesting topics, politics for instance, is not a very marketable niche. And while some individuals in this niche do make a significant amount of money, they are the exception and not the rule.

So you may be asking, exactly how do you make money blogging? There are two ways to do so and each requires a unique game plan and strategy in order to make it a success. Let's take a look at these two methods.

1. Operate an Authority Blog in a Marketable Niche

Some people, JohnChow.com is a good example of this, develop a single (or a handful) site where they write about a monetizable subject. In the case of John Chow, he writes about making money online. And he is able to make money by selling advertising on his blog and by earning affiliate commissions on the products that he recommends to his readers.

An authority blog is one that will have hundreds, maybe thousands, of original content on it. It will also have thousands, maybe millions, of incoming links from other websites on the internet. Because of these two factors a popular blog can draw thousands of visitors a day. And with that much targeted traffic, operator of the blog can make money.

The advantage of an authority blog is that it is likely to have a long life span. As you continue to add content and attract links, your online presence will grow as will your income. The disadvantage of such a blog is that it may take a very long time for you to build enough content and links to draw thousands of visitors a day. Also, many of the niches that are highly profitable already have a lot of players with mature properties that dominate that niche.

2. Operate Many Smaller Blogs in Many Niches

The other strategy is to operate many (and I mean at least one hundred) smaller blogs targeting smaller niches. Each of these blogs do not have to had hundreds of pages of content or thousands of links. Depending upon the amount of competition in a niche, it is possible to draw 10-100 visitors a day to a small blog. And, when you have many of such blogs your meager earnings will begin to add up.

The disadvantage of having many small blogs is that it can be difficult to draw a lot of traffic. You will probably be dependent on search engines for your traffic, and a change to the search formula can impact your traffic. These blogs tend to have a shorter lifespan.

But, it is entirely possible to (in a relatively short time period) build up a stable of several hundred small blogs which average $0.25 to $2.00 a day in earnings.

So, those are two strategies that people use to make money blogging and you can use them as well.